Clear Vision and Seamless Integration Throughout Experiential Project Phases
Experiences change a person's understanding, emotions, perceptions and even their self-view. Experiences can be carefully designed and managed, but still remain unique and personal to each individual.
This is the most influential and compelling form of communication that can be activated for an organisation. The goal of any experiential project is to create and optimise not just the experience itself, but the stories people take away with them.
Major experiential projects provide one of the most significant interfaces between a brand and it's customers. They require detailed planning and strategic conception; an investment that must continue to work effectively over many years.
Our partners have provided direction and guidance for numerous experiential projects. We have debated and measured the key factors for effective and efficient completion of a project, followed by successful ongoing operation and evolution.
Often, it is easy to lose sight of the word in the heading - Experience - and in trying to pin down creative details, opinions, individual stakeholder's personal preferences - as well as technical and budget parameters - the importance of how something will feel to real people can be missed.
At the same time, results need to be measurable and capable of demonstrating ROI.
Clarity of vision in the early stage of a project and continued adherence to that vision is essential. Consistency between all the phases, throughout inception, planning, delivery and operation is the cornerstone of success. Too many projects proceed without clear expectations and alignment of understanding of the logic of what the project is intended to deliver. It can be a particular challenge when senior personnel change (a common factor given that many projects can take 3-5 years from planning to launch) and someone new has to be integrated who needs to be taken through the whole rationale. Unless stakeholders are aligned throughout, mission creep and goalpost movement is inevitable. This results in delays and cost overruns throughout the design and construction phases, uncertainty in the team assembled for launch, and confused goals during operation.
We are able to support you in creating a clear and robust strategy, concrete objectives, and a road map to navigate the complex phases of the project through feasibility study, design development, construction, operational planning and on to delivery, evaluation and continuing evolution.
Developing capacity models, operation plans and budgets, build costs, staffing models and infrastructure requirements are as important as creative treatments and business plans.
Securing options for the most appropriate sites can be a complex; a delicate research and negotiation process. All are essential to developing a robust business case.
Our team have worked on wide ranging projects with budgets from less than $1M to over $500M dollars. We are adept at identifying clear objectives, helping articulate the rationale, exploring the most effective solutions and identifying experts and partners to support and deliver all stages of a project.
The investment in these projects requires long term planning, often involving land purchases or decades long leases to ensure a healthy ROI. We can inform and support this process.
Projects can require scope adjustment while in progress, sometimes with building or facility alterations required even before the first building phase has been completed. This can be due to market changes or a decision to add further capacity or capability to the project. Once live, a project will frequently need to make further adjustments to accommodate new technology or market growth. Considering these possibilities in advance is critical to facilitating them when they are needed.
We make it our business to stay at the forefront of experiential strategy, operational expertise, and of what can technically be delivered. Continuing focus on clarity of goals and communication. Absolute attention to the detail of what is right for a specific brand or product to be fully attuned to its personality and market positioning. Understanding of how the project fits to an organisation's culture and customers. Recognition of the need to be prepared to effectively demonstrate technology that may still be in development. As technology gets ever more complex and time increasingly valuable, we ensure the best balance of education, excitement, emotion and energy are safely factored into the end result.
We nurture a deep understanding of what "experience" means... the effect that a situation and interaction can have on an individual or group. How it can change fundamentally their understanding, emotional response, and perception of something. This can be precisely designed and managed while remaining unique and personal to each individual.
This is the most influential and compelling form of communication that can be activated for an organisation. The goal of any experiential project is to create and optimise not just the experience itself, but the stories people take away with them.
Major experiential projects provide one of the most significant interfaces between a brand and it's customers. They require detailed planning and strategic conception; an investment that must continue to work effectively over many years.
Our partners have provided direction and guidance for numerous experiential projects. We have debated and measured the key factors for effective and efficient completion of a project, followed by successful ongoing operation and evolution.
Often, it is easy to lose sight of the word in the heading - Experience - and in trying to pin down creative details, opinions, individual stakeholder's personal preferences - as well as technical and budget parameters - the importance of how something will feel to real people can be missed.
At the same time, results need to be measurable and capable of demonstrating ROI.
Clarity of vision in the early stage of a project and continued adherence to that vision is essential. Consistency between all the phases, throughout inception, planning, delivery and operation is the cornerstone of success. Too many projects proceed without clear expectations and alignment of understanding of the logic of what the project is intended to deliver. It can be a particular challenge when senior personnel change (a common factor given that many projects can take 3-5 years from planning to launch) and someone new has to be integrated who needs to be taken through the whole rationale. Unless stakeholders are aligned throughout, mission creep and goalpost movement is inevitable. This results in delays and cost overruns throughout the design and construction phases, uncertainty in the team assembled for launch, and confused goals during operation.
We are able to support you in creating a clear and robust strategy, concrete objectives, and a road map to navigate the complex phases of the project through feasibility study, design development, construction, operational planning and on to delivery, evaluation and continuing evolution.
Developing capacity models, operation plans and budgets, build costs, staffing models and infrastructure requirements are as important as creative treatments and business plans.
Securing options for the most appropriate sites can be a complex; a delicate research and negotiation process. All are essential to developing a robust business case.
Our team have worked on wide ranging projects with budgets from less than $1M to over $500M dollars. We are adept at identifying clear objectives, helping articulate the rationale, exploring the most effective solutions and identifying experts and partners to support and deliver all stages of a project.
The investment in these projects requires long term planning, often involving land purchases or decades long leases to ensure a healthy ROI. We can inform and support this process.
Projects can require scope adjustment while in progress, sometimes with building or facility alterations required even before the first building phase has been completed. This can be due to market changes or a decision to add further capacity or capability to the project. Once live, a project will frequently need to make further adjustments to accommodate new technology or market growth. Considering these possibilities in advance is critical to facilitating them when they are needed.
We make it our business to stay at the forefront of experiential strategy, operational expertise, and of what can technically be delivered. Continuing focus on clarity of goals and communication. Absolute attention to the detail of what is right for a specific brand or product to be fully attuned to its personality and market positioning. Understanding of how the project fits to an organisation's culture and customers. Recognition of the need to be prepared to effectively demonstrate technology that may still be in development. As technology gets ever more complex and time increasingly valuable, we ensure the best balance of education, excitement, emotion and energy are safely factored into the end result.
We nurture a deep understanding of what "experience" means... the effect that a situation and interaction can have on an individual or group. How it can change fundamentally their understanding, emotional response, and perception of something. This can be precisely designed and managed while remaining unique and personal to each individual.
