Competitive Analysis
Many projects that we have undertaken have been the first of their kind, and all have benefitted from thorough market research to ensure a clear strategic overview and vision for the project.
Experience Partners have an international perspective across many segments, including leisure, automotive, customer engagement programmes, luxury products and services, conferencing and events, hospitality and catering, training, health and fitness and specialist services.
Analysing likely utilisation patterns and target audience is essential, including the impact of changing audience patterns:
Experience Partners have an international perspective across many segments, including leisure, automotive, customer engagement programmes, luxury products and services, conferencing and events, hospitality and catering, training, health and fitness and specialist services.
Analysing likely utilisation patterns and target audience is essential, including the impact of changing audience patterns:
- reach is often underestimated
- local markets often have greater repeat interaction potential than anticipated
- numbers of national and international leisure experiential visitors are increasing
- higher cost/value/quality experiences are growing in popularity
- internal and training use and value is often underestimated or ignored
Site Search
We have undertaken site research and analysis for many experiential projects worldwide, including the East and West Coast of the US, Middle East, China, North Africa, UK, and Europe. We are able to provide a structured comparison and ranking system for potential locations based upon suitability and the likelihood of successful development. Experience Partners have well established processes for working with land agents, land use lawyers, planning advisors and developers enabling us to ensure that only venues with a good chance of approval are included for consideration. We usually advise progressing at least two sites during the commencement of a project to provide backup for unexpected factors that may not be revealed until later in the design development.
Business Case Scenario Planning
Our team have operated experiential venues and programmes with a wide client base on several continents. We are uniquely placed to advise on products, visitor numbers and variation, team structure, fixed and variable operating costs, product design and pricing, and revenue projections. We can provide practical advice on broadening the activities on offer with a variety of engagement methods to encourage repeat visitors and build membership programmes. We have extensive data showing outcomes of different approaches with a particular focus on Net Promoter Score, perception change and financial measures.
Preliminary Design
Building
We have worked with architectural practices around of the World, both international and local and are well versed in approaches to sensitively integrating CI into buildings that have a very different context to existing corporate sites.
Test Tracks
Our team have worked closely with every major design and engineering team that specialises in driving safety centres, race and test tracks. Concept designs can be quickly developed from the business and operational outline to provide the basis for realistic build cost estimates including options and considerations for future expansion.
We have worked with architectural practices around of the World, both international and local and are well versed in approaches to sensitively integrating CI into buildings that have a very different context to existing corporate sites.
Test Tracks
Our team have worked closely with every major design and engineering team that specialises in driving safety centres, race and test tracks. Concept designs can be quickly developed from the business and operational outline to provide the basis for realistic build cost estimates including options and considerations for future expansion.
Construction Budgeting
We have developed budgets, business models and operational projections for numerous experiential projects and centres to allow space requirement calculations and build cost per sq/ft or meter estimates. We can support your internal property departments to develop construction and facility management requirements.
Operation Budgeting
We have an intimate working knowledge of staffing and fixed and variable operating costs associated with operating venues.
Operation Budgeting
We have an intimate working knowledge of staffing and fixed and variable operating costs associated with operating venues.
Preparation of Approval Documents
We have extensive experience of preparing Board papers and presenting projects for approval. This may include rationale. financial and sales based summaries and recommendations, timing plans, SWOT analysis, site fly-throughs and cost-benefit analysis for projects, to help achieve your go ahead.
