Driving Teams
Driving Experience Centres are an area of special expertise for us, however, building them is the easy part. Operation teams are critical to the quality, personality and success of a facility. A bad facility with a good team provides a far better customer experience than a great facility with a poor team.
The digital age has revolutionised car buying and has resulted in significantly fewer pre-purchase visits to dealers with less chance to communicate face to face. At the same time, interest and participation in driving experiences is expanding rapidly. Customers like to experience cars in an environment where they are not under sales pressure, and they can enjoy the experience without a salesman breathing down their neck.
Driving experiences are a powerful means to shape buying intentions, and it is critical that every customer interaction is managed and optimised to give the best understanding and the most enjoyment of the car. Most car purchases are emotional decisions, so the feeling while driving is the most important factor to consider.
A highly trained professional driving coach guiding a driving session has significant positive impact. Tailoring the driving to the individual customer is essential to giving them the best experience. Bringing to life the technology in a relevant and inspiring way, enabling the customer to feel they have advanced their skills while in the car, while showing the car at its best is a delicate balance, with no place for "instructor ego". It requires consummate driving and safety skills, but also people skills, psychological understanding, coaching ability, warmth, humour and confidence.
Driving teams often spend more time with a prospective customer than any other representative of a manufacturer or dealer. They are seen to be professionals who really understand the car and know how to drive it to the limits. This is a very different role to a salesman. Their advice is compelling.
We have access to and have assessed the largest pool of driver coaches in the world. We have analytically assembled teams to meet the technical and personality requirements of each project. We can hand pick teams based on skills: performance handling, off-road, on-road, advanced on-road, under-17 or race track requirements - but also very much based on personality and people skills. We recruit the best professionals from multiple fields including test and development, sports coaching, driver training, racing, rally, advanced driving professionals, police, military and tactical response. Professional drivers can be independently assessed and certified by the Specialist Driving Skills Agency (SDSA) www.sdsa.eu to provide external validation of skills.
The digital age has revolutionised car buying and has resulted in significantly fewer pre-purchase visits to dealers with less chance to communicate face to face. At the same time, interest and participation in driving experiences is expanding rapidly. Customers like to experience cars in an environment where they are not under sales pressure, and they can enjoy the experience without a salesman breathing down their neck.
Driving experiences are a powerful means to shape buying intentions, and it is critical that every customer interaction is managed and optimised to give the best understanding and the most enjoyment of the car. Most car purchases are emotional decisions, so the feeling while driving is the most important factor to consider.
A highly trained professional driving coach guiding a driving session has significant positive impact. Tailoring the driving to the individual customer is essential to giving them the best experience. Bringing to life the technology in a relevant and inspiring way, enabling the customer to feel they have advanced their skills while in the car, while showing the car at its best is a delicate balance, with no place for "instructor ego". It requires consummate driving and safety skills, but also people skills, psychological understanding, coaching ability, warmth, humour and confidence.
Driving teams often spend more time with a prospective customer than any other representative of a manufacturer or dealer. They are seen to be professionals who really understand the car and know how to drive it to the limits. This is a very different role to a salesman. Their advice is compelling.
We have access to and have assessed the largest pool of driver coaches in the world. We have analytically assembled teams to meet the technical and personality requirements of each project. We can hand pick teams based on skills: performance handling, off-road, on-road, advanced on-road, under-17 or race track requirements - but also very much based on personality and people skills. We recruit the best professionals from multiple fields including test and development, sports coaching, driver training, racing, rally, advanced driving professionals, police, military and tactical response. Professional drivers can be independently assessed and certified by the Specialist Driving Skills Agency (SDSA) www.sdsa.eu to provide external validation of skills.
